7even textual analysis
Camera shots
There is a medium shot of the Morgan freeman and Brad Pitt when they first meet I believe that this shot is intend to show the interaction of the two characters, this allows the audience to understand what type of relationship the two characters will have through the film, and this begins to show a storyline.

The quick pan from the dead body to the blood connotes that in the film there is going to be an element of bloodshed, this supports the genre of "7even" being a crime thriller because in this particular genre bloodshed is common action code used. I believe the director used the pan to show the bloodshed to engage the audience into the film by shocking them with the graphic image.
Editing
There is an evident editing style of a montage, I believe the director used a montage for the titling scene to show that a period of time has past within the narrative and so that the audience will have an introduction to what the film is about.
When the title scene is shown, I saw the speed of editing is fast paced, I believe that the director intended the fast paced titles to grab the audiences attention therefore engaging the viewer into the film.
Sound
The distorted sound when the title scene is shown signifies that the sub-genre of "7even" is horror, this will widen the audience of this particular film because it will appeal to more people therefore creating a bigger viewing, and generating more money for the film company.
In the opening scene there is diegetic background noises of police sirens, this shows that the detective lives in a run down area because if there are frequent police sirens then that means there are frequent crimes, which is clear evidence that the area is run down. I think that the director intended the police sirens to signify Morgan freeman's job role as a detective.
Mise en scene
I think that the prop; the metro dome, is an important prop within the film because it implies to the audience that time is an important element with this particular film. I think this will make the for more interesting to the audience because it will create deadlines within the film, therefore creating a sense of excitement.
Morgan freeman's, smart clothing and neat bed give the audience an insight of what his characters personality is like, for example I get the impression that he is a very methodical man, this suggests that he is positive character within the narrative of the film.